Cart

Introduction#

Online shopping carts are critical to e-commerce - a place of high opportunities and also high risks.

It is the step of the customer journey where the users often hesitate, and it is important to motivate them not to abandon the cart and complete the purchase.

It is at the same time a great place for presenting the users useful accessories to products in the cart, increasing both the user’s satisfaction and the order value.

Recombee can help you with these goals by providing personalized recommendations that take into account the products in the cart.

Scenario Setup#

In the Recombee Admin UI, navigate to the Scenarios section and choose Create Scenario.

1. Enter a Scenario ID. Select a distinctive label for your recommendation scenario, such as "cart"
2. Choose Recommendation type - Items to User

Logic#

The Logic defines the behavior of the recommendation engine.

• Choose the ecommerce:cross-sell logic type from the E-commerce models

This Logic allows for recommendations of products that are compatible with those that the user has already put into the cart.

The Logic needs purchase data for returning correct suggestions - therefore if you have a new database and you want to start using this Logic right away, it is good to do an import of the historical purchase data.

Filters#

Requesting Recommendations#

1. HTML Widget - create an HTML Widget using the visual editor in the Admin UI.
2. API & SDK - request the Recommend Items to User endpoint of the Recombee API using an SDK of your choice.

For more information, navigate to the Integration tab of the Scenario in the Admin UI.