Item Segmentations
Item Segmentation is an abstraction on top of the catalog of Items. It allows you to group the Items into Segments based on their properties. The Segments can be then recommended to your users.
It is common to Segment the Items by:
- category or brand in the case of products
- genre in the case of movies
- artist in the case of songs
- belonging to particular homepage rows - see this section for other advanced use cases
Recommend Item Segments To User can be then used to recommend the top brands / top artists or actors / top categories or genres for a particular user.
It is also possible to get related Segments to a particular item (e.g. brands related to a product, artists related to a song), Segments related to another Item Segment (e.g. artists similar to a particular artist, brands related to a brand), or search within the Segments (search brands, artists, etc. with a search query).
A Step-by-Step Video Tutorial on Item Segmentations
Creating an Item Segmentation
There are multiple ways a Segmentation can be defined: