Recombee Shoptet GTM Integration

Recombee GTM integration supports four types of user interactions in the Shoptet platform:

• Add to cart
• Detail view
• Purchase
• Rating

Shoptet Setup

https://podpora.shoptet.cz/hc/cs/articles/360003160871-Google-Tag-Manager

Creating triggers

Select Triggers in the menu and add a new trigger on the DOM Ready event and also Custom Events called “AddToCart” and “Purchase”.

DOM Ready Event

1. Navigate to the Triggers section
2. Click the New button and choose the DOM Ready type
3. On the triggers fire selection keep the All DOM Ready Events and name the trigger accordingly

AddToCart Event

1. Navigate to the Triggers section
2. Click the New button and choose the Custom Event type
3. Fill the Event name with “addToCart” and select the All Custom Events option below.

Creating tags

GTM Gallery Integration

We have published Recombee Shoptet integration, which you can use for easy setup.

Go to the Tags section, click New and search for the Recombee Shoptet interactions template.

Manual template import

While we are waiting for Google approval to be included in the GTM template gallery, you can simply import the Recombee Shoptet template for use.

Download the template file from our Github repository (GTM Integration Github - template.tpl)

1. In GTM select Templates in the left side menu and click on New
2. Import the template by clicking on the dots and select Import
3. Select downloaded template.tpl file and save your new template

Now you can use our template when creating your tags.

Initialization tag

We provide one tag with multiple types. You always need to create an initialization tag.

Tag that initializes the environment for sending interactions. You will need it for sending interactions to work.

1. Select Initialization type in Tag Interaction Type
2. Fill the Database ID with the ID of your Recombee database (e.g., `shoptet-gtm-example-prod`)
3. Fill region of your database (e.g., eu-west)
4. Fill public key

You can find all the information in the settings of your database in the Recombee admin.

Interaction tags

You can choose which interactions to send by creating a tag for each type.

Detail view

To create a tag for Detail view interaction, select a Detail View option in Tag Interaction Use Case and name it accordingly.

Click on Advanced Settings and Tag Sequencing, choose Fire tag before xxx fires, and select your initialization tag created before.

For triggering, select the DOM Ready trigger created in the first steps.

Rating

To create a tag for Rating interaction, select a Rating option in Tag Interaction Use Case and name it accordingly.

Click on Advanced Settings and Tag Sequencing, choose Fire tag before xxx fires, and select your initialization tag created before.

For triggering, select the DOM Ready trigger created in the first steps.

Purchase

To create a tag for Purchase interaction, select a Purchase option in Tag Interaction Use Case and name it accordingly.

Click on Advanced Settings and Tag Sequencing, choose Fire tag before xxx fires, and select your initialization tag created before.

For triggering, select the DOM Ready trigger created in the first steps.

Cart addition

To create a tag for Rating interaction, select a Cart addition option in Tag Interaction Use Case and name it accordingly.

Click on Advanced Settings and Tag Sequencing, choose Fire tag before xxx fires, and select your initialization tag created before.

For triggering, select the AddToCart trigger created in the first steps.

Done!