Personalized Emailing

You always want to recommend only the products that are in stock. Therefore you need to apply a Filter rule to allow only such products.

As it would be tedious and prone to error to add this rule to all the Scenarios, this rule shall be added to the Global Settings, so it is always applied everywhere.

You can select a predefined rule from the Recombee Library to allow only the available products.

Depending on how you represent availability in the catalog, it can be one of the following rules:

• Not deleted items - when you have a deleted property (true/false)
• Available items - when you have an available property (true/false)
• Items in stock [Google Merchant] - when you have a string available property with "in stock" as its value

You may want to create an emailing campaign dedicated to recommending the newly added products.

1. Navigate to the Filters tab and Add first filter
2. Find Recent items and click on +
3. Specify which property in your Items catalog specifies the date of adding the product into the catalog
4. Set the Number of days for which the new item can be recommended

For example, by setting 30 days, each user will get a personalized collection of interesting products that were added during the last month.

An alternative to this approach would be adding the Boost recent items booster instead of a filter - especially if you don’t add new products continuously, so there might not be always a sufficient number of candidates.

You may want to create an emailing campaign dedicated to products from a specific category.

1. Navigate to the Filters tab and Add first filter

2. Add one of the following filters from the library of predefined rules:

   • Items from particular category [string]
   • Items from particular category [set]

   Used rule depends on whether your products have a single category or multiple categories per product in the catalog.

3. Specify which property in your Items catalog specifies the category

4. Set the name of the category

You may want to bias the behavior towards a particular business or product goal - for example drive the recommender engine to push the items that are on sale more in the sent emails, because you want to completely sell out these products.

1. Navigate to Business Rules section and Create Rule
2. Enter a Rule name, such as "Items On Sale Booster"
3. Choose Rule Type - Booster
4. Choose Entity Type - Items
5. Assuming you have an item property called on_sale, the ReQL expression can look like this:

if 'on_sale' then 2 else 1

After creating the Booster, you can apply the rule to your Scenario in the Boosters tab.

Advanced tip: To easily test how much the items shall be boosted, you can introduce a Boosting Coefficient Input Value and use it in the ReQL:

if 'on_sale' then $coefficient$ else 1

Then you can set the coefficient directly in the Scenario screen and find the most fitting amount of boosting using the Preview Results function.