Alternative Products & Upsell

Introduction#

When a customer is interested in a product, it is useful to suggest alternative options they have not considered yet. For example, suggesting similar products of higher quality can increase the likelihood of a purchase and improve customer satisfaction.

Recombee addresses this use case by providing personalized recommendations of alternative products, taking into account the customer's browsing and purchase history.

Scenario Setup#

In the Recombee Admin UI, navigate to the Scenarios section and choose Create Scenario.

1. Enter a Scenario ID. Select a distinctive label for your recommendation scenario, such as "pdp-similar-products"
2. Choose Recommendation type - Items to Item

Logic#

The Logic defines the behavior of the recommendation engine.

• Choose the ecommerce:similar-products logic type from the E-commerce models

This Logic will give you alternatives to the currently displayed item.

Filters#

Boosters#

Requesting Recommendations#

1. HTML Widget - create an HTML Widget using the visual editor in the Admin UI.
2. API & SDK - request the Recommend Items to Item endpoint of the Recombee API using an SDK of your choice.

For more information, navigate to the Integration tab of the Scenario in the Admin UI.