Personalized Emailing

Introduction

Send personalized emails that perfectly align with your users' individual taste. Whether they are seeking thrilling adventures, heartfelt dramas, or mind-bending mysteries, our personalized emails will keep them up to date with the latest and greatest titles, catering to their unique preferences.

Enhance the quality of your users' time on the platform by providing them with content recommendations tailored to their recent views and tastes. This powerful functionality allows you to recommend new releases, remind users of new episodes, and offer a range of other personalized suggestions.

Scenario Setup

In the Recombee Admin UI, navigate to the Scenarios section and choose Create Scenario.

1. Enter a Scenario ID, such as "email" or the name of the particular emailing campaign
2. Choose Recommendation type - Items to User

Logic

The Logic defines the behavior of the recommendation engine.

• Choose the video:emailing logic type from the Video models

This model is fine-tuned for periodic (e.g. daily) personalized emailing campaigns.

With the rotationPolicy parameter, you can control how the recommendations for the user change with each subsequent email sent. By default, there is a smart rotation that takes into account the position of recommended items and allows some of the items to re-appear in further e-mails. If you prefer not to repeat already recommended videos in the emails ever again, you can set the parameter to value total.

By default, rotation only takes into account recommendations (e-mails) at most 14 days old.

Should a longer time period be needed for your use case, kindly contact support@recombee.com.

assetType parameter specifies what type of assets will be returned (e.g. movies, series, episodes, movies and episodes, etc.).

Filters

Requesting Recommendations

Requesting Dynamic Content from API

If the emailing platform can fetch the recommendations directly from the Recombee API:

1. Ensure the platform supports the authentication scheme directly (e.g. in the case of Customer.io), or set up a small proxy that authenticates the requests.
2. In case the authentication proxy needs to be set up, please contact support@recombee.com for guidance on how your emailing platform can be connected with Recombee.

Pre-fetching Recommendations

If the emailing platform does not support requesting a 3rd party API but supports adding personalized content unique to each user:

1. Request the recommendations for each user who shall get the email using the Recommend Items to User endpoint.
2. Upload the recommendations to the emailing platform.
3. Send the emails.

You can even request many recommendations at once using the Batch endpoint.

You can contact support@recombee.com to get more information on how this procedure shall be implemented in the case of your emailing platform.